Recently while I was on LinkedIn, I saw a blog post where the writer in the photo was shirtless. I didn’t even bother to read what they had to say.

A bit later, I saw a post from a woman job searching. Her title was certainly catchy, and I had every intent of reading it, but when I looked at her photo, I saw what I perceived as a smirk of attitude on her face. Needless to say, I didn’t read her post either.

We’ve all heard the old adage, “a picture is worth a 1000 words.” In 1862, Russian writer, Ivan Turgenev, wrote in Fathers and Sons, “a picture shows me at a glance what it takes dozens of pages of a book to expound.” In today’s world, where technology is a part of our everyday life and images fill our every waking moment, those words are even truer than they were 150+ years ago.


Just a glance at your LinkedIn picture will make users decide whether to read what you have to say or to simply move on to the next post. An exceptionally written summary or an extraordinary work experience section will make no difference if your picture sends the wrong message.

Make sure you have a professional picture to accompany your professional experience on your LinkedIn page. For more advice on professionalism, see my recent blog: Wear Your Name Tag on the Right, and Other Unwritten Rules of Professionalism.

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In 1989, Cohen founded InfoMart, a multi-million dollar pre-employment screening company that provides services to Fortune 500 companies nationwide. InfoMart has numerous “Best Place to Work” awards from various organizations. As a recognized expert in the employment screening industry, Cohen is often referred to as “The Queen of Screen” and was influential in the founding of the screening industry’s first trade association, the National Association of Professional Background Screeners (NAPBS). Cohen is actively involved in a number of business and civic organizations and has received numerous personal honors, including a commendation in the 152nd Congressional Record, the Entrepreneur of the Year award from YWCA of the USA, an Enterprising Woman of the Year Award from Enterprising Women, and the Phenomenal Women Award from the Siegel Institute.


InfoMart is an industry leader in background screening services, providing businesses the information they need to make well-informed hiring decisions. With more than 26 years in business, InfoMart is a pioneer in developing innovative technology and screening services, from criminal history searches to verifications of employment. Accredited by the National Association of Professional Background Screeners (NAPBS), a designation earned by less than 10% of the industry, InfoMart has been recognized on Workforce Magazine’s Hot List of Background Screening Providers for 10 consecutive years. The company prides itself on its dedication to customers, innovation, and accurate reporting. For more information about InfoMart, please visit or call (770) 984-2727.